Fred Walters Design

Digital Asset Design & Communication That Elevates Your Presence

Keep your brand looking consistent and sharp on every platform. I provide reliable, ongoing digital asset design & communication support to elevate your presence on screen – delivering polished social graphics, presentation decks, and digital collateral without the need for a full brand overhaul.

Maxxess.

Visualising System Intelligence – Launching a Digital Campaign to Promote Security Software

The Challenge

Maxxess Systems creates highly advanced security and operations software. Explaining how they help users can get complicated, so they needed a series of clear, engaging digital assets for social media that instantly showed their software’s everyday benefits.

The Strategy & Solution

I created a colourful campaign showing how the software solves daily challenges. Using their logo’s Xs, the designs highlight practical uses like updating entry permissions and tracking staff pay for example.

The result

A sharp, consistent design that respects Maxxess’s industry experience while giving their team the visual tools they need to clearly connect with clients online.

openreach.

Transforming Workplace Safety Culture with Engaging Presentations

The Challenge

Tribe Culture Change drive behavioural and cultural transformation in the workplace. For their work with Openreach I built interactive slide decks for for their intensive, multi-day training workshops.

The Strategy & Solution

I designed PowerPoint decks for three separate manager and team member workshops. Rejecting text-heavy slides, I created clean layouts and striking graphics that focused on the key principles.

The result

A polished, memorable set of presentations that helped Tribe deliver impactful training – ensuring Openreach’s vital safety protocols were easily understood by both the leadership and frontline.

The Eaton Practice.

MAINTAINING ENGAGEMENT – DELIVERING A YEAR-ROUND SOCIAL MEDIA CAMPAIGN

The Challenge

The Eaton Practice needed a consistent social media presence to keep patient engagement high and promote their services. The challenge was generating a year’s worth of fresh, branded content while keeping a polished and professional appearance.

The Strategy & Solution

I designed fifty-two Facebook posts, combining bespoke graphics and targeted copy to highlight key treatments, and annual promotions during Easter, Halloween and Christmas, for example.

The result

An engaging, active social feed that informed patients, boosted clinic bookings, and strengthened trust in the Practice’s healthcare services.

Leica.

Expanding the Vision – Promoting cameras, scopes and Learning

The Challenge

Leica sells optical eqipment and hosts photography workshops worldwide. To reach more photographers in the UK, they needed campaigns that looked just as striking on email, or luxury websites like Square Mile magazine, as they do in print.

The Strategy & Solution

As part of an ongoing digital assets design and communication service, I created HTML emails, animations, and web ads using minimal typography and high-impact imagery to capture Leica’s elite offerings.

The result

A suite of marketing assets for digital channels – as well as print – mirroring the premium feel of the Leica brand while driving sales and bookings.

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