Fred Walters Design

Print & Publication Design That Presents Your Story with Clarity

Translating your message into the physical world requires technical know how. I deliver custom print and publication design for multi-page documents, promotional and display materials – built to communicate your story with refinement and maximum impact

print and publication design

Tribe Culture Change.

Transforming Workplace Safety Through Engaging Print & Visual Design

The Challenge

To keep up with growing demand and a expanding workload, Tribe needed a trusted print and publication design partner who could use client brand guidelines while turning intense, highly technical safety concepts into practical tools for organisations around the world.

The Strategy & Solution

I stepped in to provide a new perspective to their visual materials – designing hands-on workbooks, pocket guides, workshop cards, custom infographics, event banners, and safety manuals.

The result

Suites of assets that make complex information simple to digest, giving facilitators confidence, and enabling seamless campaign rollouts anywhere in the world.

ShowKids Theatre School.

BUILDING A BRAND – EXTENDING A WEB PRESENCE into Physical MARKETING

The Challenge

ShowKids already had an established logo and website, but lacked the physical marketing materials needed to capture parents’ attention in their part of London. They needed to extend their online brand identity into welcoming, real-world print and publication design.

The Strategy & Solution

Using their existing website design as a foundation, I created a complete suite of promotional materials. This included outdoor banners, posters, flyers, motivational stickers, HTML emails, and digital display ads.

The result

A recognisable presence that gives ShowKids the tools required to effectively market their workshops, engage parents, and welcome new children to their classes.

CQ.

CONNECTING A COMMUNITY – DESIGNING A BRAND NEW CULTURAL PUBLICATION

The Challenge

Edited by Carlos Queiroz at the Consulate of Angola in London, Revista CQ was to be the very first Portuguese language magazine for 20,000 Angolans living in the UK. The community’s only cultural periodical required a layout balancing rich storytelling with a clear aesthetic.

The Strategy & Solution

I developed a flexible editorial system for consistency and readability. Designing the visual identity entirely from scratch, I also laid out each one and delivered production-ready files for every edition.

The result

A premium quarterly that provided the Angolan diaspora with a dedicated cultural voice and a tactile, beautifully crafted magazine for more than 3 years.

Leica.

HIGH IMPACT PRINT & CAMPAIGN DESIGN – SHOWCASING WORLD CLASS OPTICS & RELATED SERVICES IN THE UK

The Challenge

Working with Tweed Media (agency), Leica needed print and publication design to compliment the high standard of their world-renowned optics. The challenge was creating ads, catalogues, leaflets, postcards and posters for the UK in line with their brand guidelines.

The Strategy & Solution

I designed a range of print including two product catalogues of 40+ pages, many targeted ads for their top-selling items, and a range of promotional pieces, all with Leica’s signature look for each family of products.

The result

A refined, highly effective set of print materials that presented Leica’s offerings with precision – helping Tweed Media deliver polished, brand-compliant assets.

Braeburn Coffee.

CLEAR GUIDANCE FOR EVERYDAY OPERATIONS – CREATING AN ESSENTIAL COFFEE CART USER MANUAL

The Challenge

Applegreen needed a daily operational guide for Braeburn Coffee teams across 100+ UK and Ireland sites. The challenge was organising complex steps – from equipment care to hygiene – into a clear document built for fast-paced shifts.

The Strategy & Solution

I designed a clean, 36 page manual which dovetails into staff’s workflow. Using clear headings and simple layouts, I made topics like machine maintenance, checklists, and troubleshooting easy to find and follow.

The result

An intuitive, highly functional printed guide that helps teams maintain consistent quality, keep coffee carts running safely, and train new staff with confidence.

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