Digital Asset Design & Communication That Clicks.
Keep your brand consistent and sharp everywhere. I provide digital asset design & communication – creating still and moving social graphics, HTML emails, presentation decks, and more…
Maxxess.
Visualising System Intelligence – Launching a Digital Campaign to Promote Security Software
The Challenge
Maxxess Systems creates highly advanced security and operations software. Explaining how they help users can get complicated, so they needed a series of clear, engaging digital assets for social media that instantly showed their software’s everyday benefits.
The Strategy & Solution
I created a colourful campaign showing how the software solves daily challenges. Using their logo’s X motif, the designs highlight practical uses like updating entry permissions and tracking staff pay for example.
The result
A sharp, consistent design that conveys Maxxess’s industry experience and gives their team the visual tools they need to connect with clients online.
Openreach.
Transforming Workplace Safety Culture with Engaging Presentations
The Challenge
Tribe Culture Change (agency) drive behavioural and cultural transformation in the workplace. For their work with Openreach they asked me for interactive slide decks for their intensive, multi-day training workshops.
The Strategy & Solution
I designed large PowerPoint decks for three separate manager and team member workshops. Rejecting text-heavy slides, I created clean layouts focusing on the key principles, with striking graphics and transitions.
The result
A polished, memorable set of presentations that helped Tribe deliver impactful training – ensuring Openreach’s vital safety protocols were easily understood by both the leadership and frontline.
Eaton Practice.
Maintaining Engagement – Delivering a Year-Round Social Media Campaign
The Challenge
The Eaton Practice needed a consistent social media presence to keep patient engagement high and promote their services. The challenge was generating a year’s worth of fresh, branded content while keeping a polished and professional appearance.
The Strategy & Solution
I designed social media posts, combining bespoke graphics and targeted copy to highlight key treatments and annual promotions – during Easter, Halloween and Christmas, for example.
The result
An engaging, active social feed that informed patients, boosted clinic bookings, and strengthened trust in the Practice’s healthcare services.
Leica.
Expanding the Vision – Promoting cameras, scopes and Learning in London and the UK
The Challenge
Leica sells optical equipment and hosts photography workshops worldwide. To reach more of their target audience in the UK, they needed campaigns that looked just as striking on email, or luxury websites, like Square Mile Magazine for example, as they do in print.
The Strategy & Solution
As part of an ongoing digital assets design and communication service, I created HTML emails, and web ads (moving and still), using minimal typography and high-impact imagery to capture Leica’s elite offerings.
The result
A suite of marketing assets for digital channels (as well as printed media) mirroring the premium feel of the Leica brand while driving sales and bookings.
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