Brand Identity Design – Engage Your Audience & Drive Growth.
With proven expertise in brand identity design, I create cohesive visual systems. Whether launching a new venture or refreshing an existing brand, I deliver clear, polished identities for any medium.
Shop Locally.
Helping Independent Shops Earn More – A Complete Brand Redesign for Booker’s Shop Locally
The Challenge
Booker’s Shop Locally retail club helps independent shops and retailers boost profits. To attract shopkeepers and show the benefits of joining, Booker asked me to overhaul the brand – giving the scheme a modern, eye-catching look built for busy shop owners.
The Strategy & Solution
I redesigned the brand from the ground up to be clear, practical, and focused on helping shopkeepers succeed. This included creating a new logo and tagline, and all promotion and communication material.
The result
A bold, welcoming brand that helps Booker connect with independent retailers, helping them to recognise the value of the scheme, sign up, and increase income.
Peak & Northern.
Refreshing a Legacy – A New brand identity design for Britain’s Oldest Footpath Charity
The Challenge
Peak & Northern Footpaths Society has protected rights of way since 1894. With a dated, inconsistent look, they needed a modern identity respecting their history to help people discover, join, and support their work – in print, online, and on the hills.
The Strategy & Solution
Rather than starting from scratch, the goal was to refine and elevate. I redesigned their: logo, previously non-responsive website, social media visuals, stationery, and provided a comprehensive brand guide.
The result
A timeless brand that honours the Society’s 130 year history while giving them the tools to reach a new generation of walkers, volunteers, and supporters.
Echor Music.
Designing the Visual Foundation for a Premier Music Enterprise – From Brand Concept to Creative Launch
The Challenge
When Echor Music came to me, they were starting a venture to bring live music to unique venues in the Chilterns. With no existing graphics, they needed a distinct identity built from scratch – one that felt modern, welcoming, and worthy of their performances.
The Strategy & Solution
Starting with a blank canvas, I worked closely with them to build a distinctive visual identity. I also guided their web presence, and provided them with a logo suite and framework for easy application of their branding.
The result
A stylish visual identity that underpins Echor Music’s growth, giving them a professional platform to promote live performances and connect with their audience.
Ready to start something similar?
