Privacy Policy

Updated: November 2026

1. Introduction

At Fred Walters Design (“FWD”, “I”, “me”, or “our”) I am committed to protecting and respecting your privacy. This Privacy Policy explains how I collect, use, store, and safeguard your personal data when you visit fwdcreativeservices.co.uk (the “Website”) or engage with my professional web design and branding services.

For the purposes of applicable UK data protection legislation (including UK GDPR and the Data Protection Act 2018), Fred Walters Design acts as the Data Controller.

2. Information I Collect

I collect and process personal data that you provide directly to me or that is collected automatically when you browse my Website:

Direct Contact Enquiries: When you fill out my contact form or send me an email, I collect your name, email address, and any project details or message content you provide.
Technical & Usage Data: When you visit my Website, I automatically collect data such as your IP address (anonymized), browser type, operating system, referring URL, pages viewed, and session duration.
Cookie Data: Information collected via functional and analytical cookies, managed in accordance with your preferences set on my cookie consent banner.

3. How I Use Your Personal Data

I process your personal data for the following specific purposes and legal basis:

Purpose / Activity	Type of Data	Legal Basis for Processing
Responding to enquiries and discussing prospective design projects	Name, Email, Message content	Legitimate Interests (responding to commercial enquiries)
Delivering services and managing client relationships	Name, Business details, Contact info	Performance of a Contract / Pre-contractual steps
Website analytics and optimization (via Google Tag Manager & GA4)	Anonymized Usage & Technical Data	Consent (via my Complianz cookie banner)
Spam prevention & form security (via Akismet & Honeypots)	Technical headers, IP address, Submission text	Legitimate Interests (securing my website infrastructure)

4. Third-Party Services & Data Processors

To maintain a secure and functional website, I share necessary data with trusted third-party service providers who act as data processors:

Email & SMTP Infrastructure: Enquiries are routed securely via Zoho Mail (smtppro.zoho.eu / smtp.zoho.eu) for reliable transmission.
Website Analytics: I use Google Tag Manager (GTM) and Google Analytics 4 (GA4) via Google Site Kit to monitor site traffic. IP addresses are anonymised by default, and I do not share this data with Google for external advertising services.
Form Spam Protection: Inbound form submissions are processed using Akismet to detect spam patterns.
Legal Disclosures & Consent: Cookie consent and policy disclosures are managed dynamically via Complianz.

5. Data Retention

I retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements:

Enquiry Form Submissions: Retained for up to 12 months following initial correspondence if no project contract is formed.
Client Contact & Billing Records: Retained in accordance with UK business accounting requirements.
Analytics Data: GA4 user and event data retention is configured for the minimum standard period (14 months).

6. International Data Transfers

Where third-party service providers process data outside the United Kingdom or European Economic Area (EEA), I ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses (SCCs), ensuring your data remains protected to UK GDPR standards.

7. Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data I hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data where there is no legal reason for me to retain it.
Right to Restrict or Object: Object to or restrict my processing of your personal data under certain conditions.
Right to Withdraw Consent: Where processing is based on consent (e.g., analytical cookies), you can withdraw consent at any time via my Cookie Policy widget.

To exercise any of these rights, please contact me at fred@fwdcreativeservices.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

8. Contact Us

If you have any questions about this Privacy Policy or how I handle your personal data, please contact:

Fred Walters Design (FWD)

fwdcreativeservices.co.uk
hello@example.com